Commercials

He-Man commercials in German and Italian

I’ve got a lot of affection for the television commercials produced for Masters of the Universe toyline. From the 1982 to 1985, they all had the primordial chant in the background – “He-Man, He-Man!” The tone changed somewhat in 1986, when a futuristic synth score replaced the caveman chant, but even then they were great. The commercials always had great dioramas and were a blueprint for a thousand sandbox adventures.

Unfortunately, it’s hard to know how many ads were produced. They pop up on YouTube as they are found, but there is no definitive list.

Recently I was delighted to find several commercials in German and Italian that I had never seen before. What excited me the most was seeing a commercial that features Battle Ram, Battle Cat and Wind Raider. This is the first time I’ve seen a MOTU commercial where those vehicles take center stage. I’m sure many of you have seen some of these before, but most of them are new to me.

For now I’m featuring only the foreign language commercials for which I have seen no English language equivalent:

 

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Interviews

Mark & Rebecca Taylor on the origins of He-Man

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Mark Taylor is the designer behind so many beloved icons in the He-Man universe: He-Man, Skeletor, Man-At-Arms, Teela, Stratos, Beast Man, Mer-Man, Zodac, Castle Grayskull, Battle Cat, Man-E-Faces, Ram Man, and even an early version of Prince Adam. Mark and his wife Rebecca were gracious enough to answer some of my questions about the origins of these characters, and the process of bringing them to life.

Battle Ram: Thank you both so much for agreeing to answer my questions. I recently interviewed Ted Mayer and Rudy Obrero. It’s a thrill and an honor to also be able to interview you now!

Mark: Adam, thank you for your interest, both Ted and Rudy are my friends as well as excellent designers.  It was a pleasure to work with them on He-Man.  I do not call the brand MOTU because that was just a Mattel marketing and management concept. “Masters of the Universe” also helped them separate it from a potential lawsuit with the Conan property owners.  It also was part of their effort to remove the concept from the original creator and inventor, me.

BR: You were originally hired by Mattel to work on packaging. How did you come to be the designer for He-Man?

Mark: At the age of eleven I was a compulsive reader and drawer, I love story telling and adventure, influenced by Hal Foster’s beautiful strip and Burroughs and Howard’s books. I started telling my own heroic story.

I went to Art Center, Cal State and worked for the US Navy (Combat Illustrator). Then through a friend I found out there was an opening at Mattel in Visual Development group.  They were a very talented “bullpen” who were responsible for the appearance of the product which included packaging but also the products’ labels, color, details and early engineering drawings.  This was a perfect fit for me, and I was promptly assigned to work on Barbie product, which was a honor because Barbie has always been Mattel’s cash cow.

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Mark Taylor in his early Mattel days. Image courtesy of Ted Mayer
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“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

BR: He-Man and Skeletor seem very primordial and archetypal to me.  He-Man is the embodiment of life and vitality; Skeletor is the embodiment of death and decay. When you were designing these characters, was any of that running through your head?

Mark: He-Man’s original name was Torak, Hero of Prehistory. He was the defender of the weak and righteous and foe of bullies and villains.  This powerful hero needed a worthy adversary who embodied evil and sorcery on every level.

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Torak, by Mark Taylor. Image source: The Power and the Honor Foundation, via the Toy Masters documentary sneak preview.

Skeletor was influenced by many literary sources but visually by a carnival scare ride with a skeleton like figure that dropped down and rattled (turned out to be a real mummified outlaw); also a lot of Mexican Day of the Dead art and sculpting. Skeletor had to be powerful in his own right and believe completely in his cause as much as Torak (He-Man).

The battle was set, a righteous hero mounted on a giant Battle Cat verses a nefarious villain imbued with mystical evil powers.  The clash of arms could be heard to the ends of the earth.

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The Sunbird Legacy cover art by Earl Norem

BR:  So He-Man originated with your Torak character, which I believe you had been working on since the 1950s. Did Skeletor originate from that same time?

Mark: Absolutely. Skeletor evolved simultaneously with Torak, it had to be this way.  They were the yin and yang,  the reason for being, opposites to battle forever.

BR: As far as I can tell, Stratos was originally supposed to be an evil warrior (correct me if I’m wrong!), but then he was released as a heroic warrior. Were there any other characters who ended up switching sides?

Mark: Yes many, the early figures that switched sides were, Beast Man, Teela, Statos, Man-E-Faces and Ram Man. It was a money thing, we had to release the figures, vehicles, playsets and accessories in waves to pay for the tooling and advertising.  Mattel did not really believe in the line until after Castle Grayskull was a big hit. Then it was just a matter of corporate greed as to how much we could jam down the public’s throat. I left to work on TMNT.

BR: Can you talk about your working relationship with Ted Mayer on the Masters of the Universe toy line?

Mark: Ted is an industrial designer, I am a designer/illustrator. I sketched out the line but needed help with the vehicles.  I requested Ted and he did a great job. It was important that the figure controlling the vehicle be very visual, we didn’t have a movie to explain and promote our product like Star Wars did.

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Battle Ram concept by Ted Mayer

BR: How did you come to hire Rudy Obrero to do paintings for the packaging artwork? Can you speak a little bit about your experience working with him?

Mark: He was the only guy who could paint like Frank Frazetta, he was great to work with.  Always came back with more and better than I expected.  He would do great stuff from very little reference material. We were turning out stuff like crazy fast.  It was like we were joined at the imagination.

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Battle Cat box art, by Rudy Obrero

BR: Mattel took quite a risk in producing your designs that were not based on any previous intellectual property. It was a risk that obviously paid off. Do you think toy companies today are more hesitant to take those kinds of risks?

Mark: Mattel took no chances at first. Ray Wagner, President of Mattel at that time, laid his reputation on the line and went against everyone else to give Masters a lift off.  We were forced to do illegal child testing early on (another lame boys toy was supposed to be tested, but the Preliminary guys weren’t ready). We snuck in thanks to Angie DiMicco.  I was there with He-Man, Teela,  Beast Man, Battle Cat and Skeletor. The kids tried to steal the prototypes after the testing. We had a hit.

BR:  A lot of characters went through color changes as they went through development (either to themselves or their costumes or both). Examples include Beast Man, Mer-Man, Teela and Ram Man. What was driving those changes?

Mark: Sorry to admit it, but cost.  Later when the brand was making billions no one cared but in the beginning engineering pinched every penny, especially in paint masks.  Also there was a conscious effort to avoid anything that resembled Star Wars or Conan in any way.

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BR: Mer-Man went through quite a few changes from B-sheet to final toy. What was behind the changes to his design, particularly the changes to his face?

Mark: Mer-Man tested the lowest. Tony Guerrero the great sculptor and I chased the negative child test comments until we finally realized the marketeers were just messing with us and then we went with what we had.  Mer-Man was the weakest but people who like him really like him (I based him on Bernie Wrightson’s Swamp Thing).

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Swamp Thing, by Bernie Wrightson

BR: There is a character you designed who fans refer to now as Demo-Man. Do you see him as an early incarnation of Skeletor or Beast Man?

Mark: No, he was a separate concept that I was too busy to exploit, I was working until the sun came up and the Mattel building was empty. I was pretty much running on fumes.  I would have loved to take him further but like so many concepts corporate profit came first.

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Demo-Man, by Mark Taylor

BR:  You designed the armor and helmet for Battle Cat as a way to reuse the Big Jim tiger. Can you talk a little bit about that design? The helmet design is quite striking, like some mythical beast.

Mark: I had used the Cat on the Tarzan line, I liked the sculpt but the 5.30″ He Man figures wouldn’t ride on him and I wanted him to ride on a huge cat.  Nobody messes with a guy riding a huge armored cat!  I had seen a guy ride a regular tiger in the circus and wow!

The head armor came from my childhood sketches and had to be engineered for costs and molding ease or the marketeers would lose it (thanks Ted).

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Battle Cat, by Mark Taylor

BR:  The colors green and orange seem to be pretty prominent on those early toys (Battle Cat, Man-At-Arms, Wind Raider). Is there a story behind that color scheme?

Mark: Not just a story but a lot of work and fighting, those colors were not very common in action toys. They pop but looked somewhat alien. I definitely did not want Battle Cat to look like a real tiger, he was much more that but they sold out on him in the animation and later toys after I left.  He or He-Man were NEVER supposed to be silly in my imagination.

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He-Man and Battle Cat box art by Rudy Obrero

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BR:  Did you have an origin story in mind when you designed Man-E-Faces? How about Ram Man?

Mark: Yes, but no one was interested, they wanted to ship it out immediately to animators and movie producers, you know “professionals”.  I designed him to have a different and interesting feature besides a twist waist. All the answers to my original story are in clues in Castle Grayskull, where they should be like a puzzle.

BR: Teela and the Sorceress/Goddess (the one with the snake armor) were originally separate characters. Whose decision was it to combine them into a single action figure? How did you feel about that? Did you intend the sorceress character to be a hero or a villain?

Mark: She was actually supposed to be a changeling but the comic book guys had a hard time with that. Also, the head of girls toys wanted to rip her off for Princess of Power (because now the line was very hot!). She was intended to be like a spy and play both sides with some magic but the “professionals” felt that was too complex (I guess they don’t get Game of Thrones either).

BR: In the first couple of years of the toyline, all of the vehicles seem to be geared toward the good guys. Why was that?

Mark: Don’t forget Skeletor used MAGIC but He-Man never did. Skeletor could animate anything and go anywhere.  In my mind that was one of the main differences between the main characters and their followers.

BR: The late Tony Guerrero sculpted a lot of the early He-Man figures. Can you talk a little bit about what it was like to work with him?

Mark: Tony was a great artist and a really nice man and it was my honor to work with him. I also worked on another project, TMNT with a nice and super talented guy named Scott Hensey. Working with both of these sculptors allowed me to break custom by adding a step to the development process. On the He-Man line we did a looks like beauty sculpt, non articulated from my “B” sheet (design sketch) for testing and sales and until we got the first shots from China.  This was Tony’s idea and without this extra step,  the confidence in this “weird” concept wouldn’t have happened.  I repeated this process with the Turtles.

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Early He-Man sculpture by Tony Guerrero. Image source: The Power and the Honor Foundation

BR: These toys were a surprise, runaway success. What is it about He-Man that made it so successful, do you think?

Mark: Everybody pushes us little guys around, we secretly want to strike back at all the bullies.  We need to feel like we can make things better and are willing to fight to do it.  With He-Man we have the power!  We have a chance.  I feel that the  basic concept of courage cannot be taught, it can only be shown.

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BR: What did you envision for Zodac when you designed him? What were his abilities and where did he fit in to the MOTU universe?

Mark: Zodac was all about flying. He was the air wing. I was influenced by Flash Gordon and the flying Vikings.

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BR: Castle Grayskull is probably the greatest playset ever made, and I understand that you sculpted most of it yourself? What was that process like? What does Castle Grayskull mean to you?

Mark: Yes I did because Tony was busy with the figures and the other sculptors kept making it too architectural.  I wanted it to the castle to be organic, coming to life to tell its story.  I made a wood armature and sculpted it in green clay. Ted helped with the plaster mold and vacuum forming, Rebecca did the labels. Marketing (now everyone wants in on the game) wanted it to retail for twenty nine dollars.  The imaginative user applied labels themselves to offset the lack of interior walls.  Toys R Us sold all they could get fifty dollars which was quite a mark up.

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BR: Rebecca, I understand you worked on the stickers and cardboard inserts used in Castle Grayskull. The style ranges from regal to almost psychedelic. What did you have in mind when you were working on that project?

Rebecca: The only chance Mark had to tell the story was with the castle. He always said, “all the answers are in Castle Grayskull”, which is quite a different direction that it eventually went. Once the president of Mattel Ray Wagner chose to go with it, everything moved at such a high velocity because he wanted it and no one else understood it.

Mark asked me to combine classic icons along with futuristic ones because he was going against Star Wars and after all it was a ” warrior-type” premise that had to somehow be more than Conan, Tarzan etc.

Mark had sketches in ancient sketchbooks which I took and redesigned stickers from. I did the designing, drawing, inking and coloring, that includes labels for vehicles as well as directed by and revised by Mark. Just like every label job, I was given areas that I had to fit. Because everything was going so fast, sometimes those areas would change shape and would have to be redrawn on the fly in those cases Mark was redrawing my stuff because he was hands on with the castle. Because we’ve worked together for decades, we speak in brain waves.

I think the reason they are perceived as “psychedelic” is because Mark said, “We’re already going somewhere no one else has so don’t render the labels in the normal hard edged graphic way. I used Dr. Martin’s Dyes and let the colors run and wash into the line art. I think it went through because it was so fast and still no one really “got it”.

It wasn’t until after it looked like it might be “big” did people start making decisions to get connected to the project or shall I say get their “scent” on it if you know what I mean. The innovation on those labels happened because Mark was approving and controlling this project and I knew what he wanted. I’ve done many labels for other toy companies and no one has ever asked me for “something really different” and yet these were a big hit.

I was always disappointed that the Mylar printed moat that surrounded the castle was costed out.

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Printed moat reproduction from the Power & Honor Foundation

BR: Was Errol McCarthy responsible for creating the cross sell artwork on the back of the packaging (below)?

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Mark: In the beginning it was someone else and then Errol came in.

BR: MOTU differs a bit from traditional sword and sorcery in that it includes laser guns and flying vehicles. What was behind the inclusion of science fiction with barbarian elements?

Mark: I never wanted it to be a traditional. If I was still working on it I probably would have added zombies, aliens and time travel.  Why not?

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BR:  Often in the process from b-sheet to prototype to finished toy, there are a lot design changes. Which finished toy were you most pleased with? Which one do you feel didn’t live up to its potential?

Mark: Castle Grayskull was the best and most innovative, Mer-Man left me a little unsatisfied.

BR: In a nutshell, what is your vision for Eternia? What kind of place is it?

Mark: Eternia is a stupid name to me (not my name). I imagined that world be like a nightmare that you can modify as you go.  ALWAYS about hope.

BR:  In public appearances you often talk about Joseph Campbell and the hero’s journey. What has been your personal hero’s journey?

Mark: My wife Rebecca epitomizes attaining a fulfilling goal, she is my Nirvana.  My life is filled with beauty and love, I wish everyone could be as lucky as I.

BR: Are you both still actively involved in creating artwork? What kinds of projects are you passionate about now?

Mark: I am writing a the original prequel to He-Man based on the original Torak.  Also an autobiography about my life in the toy biz. I am fascinated by computer 3D design but it is very non-intuitive for me.  I still love to read and watch movies, I wish I had the resources to make one.

Rebecca: I work on digital art because it is so easy to create my style of graphic art which is strongly based on shapes and color. It is so exciting to me to be able to have such a magnificent palette and to be able to experiment with unlimited color combinations with a couple of keystrokes.

Many thanks to Mark and Rebecca for patiently answering all of my questions. Hopefully we can look forward to a book or two from Mark in the future!

Additional interviews and appearances by Mark and Rebecca:

10 Things We Learned From Mark Taylor, the Designer of He-Man – The Robot’s Voice

Q&A with Mark Taylor – Zetaboards

The views and opinions expressed in this interview are solely those of the person or or persons being interviewed. These views and opinions do not necessarily represent those of Battle Ram: A He-Man blog.

Heroic Vehicles

Point Dread & Talon Fighter (1983)

Talon Fighter Graphic

Point Dread and the Talon Fighter somehow completely slipped off my radar as a kid. I probably saw it represented in cross sell art form at some point in my childhood, but I don’t think it ever made an impression. And that’s a shame because it’s one of the coolest items ever produced for the Masters of the Universe toyline. It’s certainly one of my favorites now.

Point Dread and the Talon fighter was a rather unique item, in that it combined a small playset with a vehicle as well as a story book with record.

The commercial (above) shows a prototype that seems to have less overspray on both the vehicle and the playset than the mass produced toys did. The cross sell art seems based on that prototype:

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Point Dread & Talon Fighter cross sell art

From my interview with Mattel designer Ted Mayer, I learned that the idea for the Talon Fighter originated with a sketch for the Eternia playset. There are a couple of those in existence, and both seem to feature a flying vehicle that bears some resemblance to the final Talon Fighter design, although the aircraft in the second image also resembles the Blasterhawk. The second image is dated February 5, 1985, so it would not have been a source used for the Talon Fighter. I would guess that the first image (called Mount Eternia) dates from some time in 1982.

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Mount Eternia, image courtesy of Ted Mayer
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Another version of Eternia by Ted Mayer
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Mount Eternia’s flying vehicle – closer view

There is also some rough similarity to the 1983 Big Jim Space Spy Vehicle (hat tip to Jukka for pointing this out), which also featured the radar dish on the top, a handle in the back, stubby wings, and a similar (but not identical) overall profile:

Point Dread seems to have been conceived at one point as the home of Skeletor and his Evil Warriors. From the Filmation Series Guide:

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Source: He-Man.org

“Point Dread is a craggy peak emerging from the Eternian Ocean. It is an extinct volcano with a tunnel leading down to a fantastic ruined, Atlantis-like city hidden beneath the ocean floor. Inside Point Dread, Skeletor keeps all the treasure he has plundered from a thousand worlds. There are also mines and construction sites waiting for the slaves Skeletor plans to take once he has seized control of Eternia.

“But the heart of Point Dread is the great council chamber where Skeletor summons the sinister Masters of the Universe. Here Skeletor sits on a raised platform above the round table where are gathered the likes of…”

Notice that at the evil warriors are referred to as the “sinister Masters of the Universe”.

The same guide describes Talon Fighter as an agile air vehicle that only He-Man can control, and says that it is frequently perched atop Castle Grayskull. The top of what we would refer to as the Point Dread playset is also shown – perhaps at the time the rocky base for the Talon fighter was not yet named. It may have taken on the name of Point Dread after Skeletor’s home base was identified as Snake Mountain.

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Image courtesy of Jukka Issakainen

The 1985 UK Annual again describes Point Dread as the lair of Skeletor (images courtesy of Jukka Issakainen):

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Let’s take a look at the actual toy and its packaging and accessories:

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Roomy cockpit holds two figures
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Gizmo not normally included!
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Perched majestically atop Castle Grayskull

The Talon Fighter seems to be based on something like a hawk or an eagle. It has a rather wide body, stubby, downturned wings, and curved talon feet. There is room for two figures inside the roomy cockpit, and it features a handle on the back for easy zooming around the house.

Point Dread (tag line: frontier outpost) is a simple two-piece shell with a window and rather small stairs leading upward on the top piece. The top piece can clip to the tallest turret on Castle Grayskull. Inside the lower half is a cardboard control panel.

The box art is rather magnificent, in my opinion. The artist is unknown, but they seem to have been trying to imitate the style of Rudy Obrero.  The artwork features Skeletor, Tri-Klops and Mer-Man launching an assault on Point Dread. He-Man and Teela are inside the Talon Fighter, and Man-At-Arms seems ready to take on the villains from the ground while his friends attack them from the air.

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The comic book included with the playset is one of my very favorites. It’s two stories in one book – The Power of Point Dread and Danger at Castle Grayskull. The artwork is by the incomparable Alfredo Alcala, and features some fun and colorful stories that introduce us to not only PDTF, but new characters like Man-E-Faces, Trap Jaw and Tri-Klops. Zodac has a rather prominent role to play in the first story, which is a nice touch.

A record was included with the book, to help young readers read along with the story:

You can ready both stories in their entirety here and here.

Confusingly, there was a mini comic produced with essentially the same title – The Power of… Point Dread. The plot of the story is entirely different, however. It was penciled by Mark Texeira and includes some pretty exciting combat scenes:

While it’s true Point Dread was at one point intended to be the home of Skeletor and his minions, the Masters of the Universe Bible,  written at the end of 1982, portrayed Point Dread as it was in the mini comics released the next year:

TALON FIGHTER – this winged flying vehicle carries two passengers and is able to execute death-defying aerial acrobatics. Equipped with a special bombpack under its belly, He Man can call the fighter when it’s needed. Its resting place is atop a far peak called PT. DREAD which materializes whenever the Talon Fighter comes to rest. Only He Man has the physical fortitude and strength of will to control it. The flying machine goes out of control unless He-Man’s in command.

Point Dread never made an appearance in the Filmation cartoon, and the Talon Fighter was used quite rarely.

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Image source: Wiki Grayskull

There was also a kit version of the Talon Fighter produced by Monogram (which was owned by Mattel at the time). It had a much more bird-like design than the toy, and a simpler yellow and red color scheme. It also has a canon mounted on top of the cockpit, rather than the radar design of the toy version. Monogram also produced versions of the Attak Trak and Roton. The Monogram Attak Trak is based off of a concept version of the Attak Trak, so I wonder if the same isn’t true of the Monogram Talon Fighter.

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Artwork by Larry Elmore

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The above design, but with toy-accurate colors, shows up in Dangerous Games, published by Golden Books:

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There was also an illustration of the Monogram Talon Fighter kit that was apparently created for advertising purposes (images via Plaid Stallions). In this version the vehicle has a gold-colored body and green cockpit windows:

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R. L. Allen featured the Talon Fighter in a couple of his illustrations, which are some of my favorites:

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Illustration by R.L.Allen
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Illustration by R.L. Allen