1987 Mattel Toys Dealer Catalog

Here is the 1987 Mattel Toys Dealer Catalog. Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines. New releases included:

  • King Randor
  • Sorceress
  • Clamp Champ
  • Scare Glow
  • Blast Attak
  • Snake Face
  • Ninjor
  • Sssqueeze
  • Buzz Saw Hordak
  • Mosquitor
  • Blade
  • Saurod
  • Gwildor
  • Rotar
  • Twistoid
  • Beam-Blaster & Artilleray
  • Tower Tools
  • Cliff Climber
  • Scubattack
  • Megator (delayed until 1988)
  • Tytus (delayed until 1988)
  • Tyrantisaurus Rex
  • Bionatops
  • Turbodactyl

Announced but unreleased items included:

  • Cosmic Key
  • Gyrattacker
  • Eldor
  • He-Ro
  • Gigantisaur

Conventional wisdom about the 1987 lineup says that Mattel was putting out a lot of reused parts in the new figures (like Scare Glow, King Randor, Clamp Champ). But really parts reuse existed in every year of the line. Taken altogether, there was quite a lot of new tooling in 1987, and a lot of new ideas to expand the line in new directions. It’s a pity that the line fizzled out before these ideas could be fully explored.

Source: Orange Slime

01 02 03 04 05 06 07 08

Eldor prototype
He-Ro prototype
He-Ro prototype

gyra blurb

Blade prototype
Blade prototype

More Catalogs:


15 thoughts on “1987 Mattel Toys Dealer Catalog

  1. Don’t know why I just noticed… but the catalogue doesn’t just show the Blade Prototype.. it shows the prototype NEXT to the a more production final version…. I think that’s a bit odd.. normally prototypes are shown when finals aren’t ready.. but to show both like that? mm.

    Liked by 1 person

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